Bringing new life to the tourist guide industry with LIVE
Launched on November 5th, 2018, the LIVE mobile app and website bring travellers and guides together for exclusive private tour experiences. In a time where travellers turn to their smartphones for everything from housing to transportation, modernising the sightseeing industry with a multi-media platform like LIVE is only a natural next step.
The tours are created by a handpicked selection of dedicated professionals, who each have undergone extensive training and rigorous examination to become certified tourist guides – e.g. the Blue Badge Guides in Great Britain.
Customers can browse available tours by countries and cities, as well as selecting specific tour themes from collections like music, gastronomy, history, art and fashion.
As the only travel/tech company that has an agreement with the European Federation of Tourist Guide Associations (FEG) – as well as being in partnership with various national tourist guide associations – LIVE guarantees the highest quality and safety during all of their private tour experiences.
Mark King, Chairman of the British Guild of Tourist Guides, explains the significant opportunity LIVE offers to the multi-million-dollar industry:
“Partnering up with an app to convey guiding services is something we rarely do, but LIVE has a clear strategy and is able to reach the customer through technology and a design that is elegant, simple and tempting,” King says. “In a time where technology is evolving in the speed of light and new online services are being created by the minute, the need for quality is the only thing that will hold water in the long run. The LIVE app works as a perfect curator between our service and the customer.”
Through in-depth interviews, photos and videos in the LIVE app, customers can get acquainted with their requested guide in advance of the tour. The LIVE user rating also makes it easy to select from the most popular guides and tours provided by LIVE.
For the tourist guides themselves, the app and its editorial features is a new way to reach and market their services to customers. In the words of certified Oslo guide, Richard Klingspor:
“It’s a great honour to be acknowledged for your passion and expertise. Working with the LIVE app has given me an even greater opportunity to create exciting and unique tours.”
Initially launched with distribution in travel hotspots like London, Madrid and Copenhagen, LIVE will further expand in the first quarter of 2019 – providing guided tours and experiences throughout Europe and The United States.