Last updated 25 May 2018

Your privacy is important to Live. 

This privacy policy describes how, and to what extent, Live collects and processes your personal data when you use Live’s website, currently (the Site) and the LIVE application (the Application), and how Live complies with relevant data privacy laws and regulations.

Processing of personal data by Live is subject to European data protection law, such as Regulation (EU) 2016/679, as transposed in the Member States of the EU and EEA.

In this Privacy Policy, “you” or “your” refers to any user of the Site or Application. “Data processing” means any processing of personal data, including but not limited to collection, storage, use, analysis and transfer of personal data. 

In addition to processing personal data, Live may process non-identifiable information, i.e. data that does not reveal your personal identity. Live’s processing of non-identifiable information is not subject to this Privacy Policy. 



Live International Holding AS (organisation number 816 996 392) is the “Data Controller” (as defined in the GDPR) in respect of the processing of your personal data under this Privacy Policy. Our address is Bogstadveien 27B, 0355 Oslo, and you can reach us by calling +47 46 67 13 00 or by sending an email to


Live will only process your personal data for the purposes described in this privacy policy, which includes the following purposes:

  • Administering the customer relationship between you and Live, including by facilitating bookings, payments and performance of tours, and providing support to you;  

  • Making technical improvements, and maintaining the operability of the Site and Application;

  • Ensuring the safety and security of our users, e.g. by verifying your identity, and documenting messages that are sent between users through the Site or Application;

  • Investigating any incidents that may occur in connection with the services provided by Live or our Experience Providers; 

  • Providing you with relevant information, including confirmations and receipts of bookings and payments;

  • Documentation of agreements entered into using the Site or Application; 

  • Pseudonomization of your personal data for the purpose of transferring anonymous data to third parties;

  • Live may anonymize and aggregate your personal data for the purpose of developing statistics which Live may use in order to improve our service offerings, including by monitoring general use patterns on an aggregated level. 

  • Providing you with information relating to our services, promotions and 

Live will only use your contact information for marketing purposes if you have consented to receiving marketing material from Live, and only in accordance with applicable law, including consumer protection laws and regulations.   


Live needs to process certain personal data in order to provide safe and user-friendly services. Provision of the personal data described in this Privacy Policy is a necessary requirement in order to use certain parts of the Site and Application.  

If you have not registered an account with Live, we collect and process the following personal data when you use the Site or Application: 

  • Device data, such as MAC address and IMEI number;

  • IP address;

  • Metadata, such as the time of visit, duration of your session or type of Internet browser. 

In addition to the above, if you have registered an account, we process the following personal data as uploaded by you to the Site or Application: 

  • Contact information, such as name, e-mail address, and telephone number; 

  • Other personal information, such as your age, gender, country of residence and language; 

  • Pictures uploaded to the Site or Application through your account including your profile picture; 

  • Location data: information of your whereabouts while using the Site or Application; 

  • Payment information, such as credit card number and bank account number; 

  • Personal identity information such as passport expiry date, passport issuing country, national ID card or driver’s license; 

  • Communication data, such as the time and duration of communication between you users and the content of chat conversations.   


In most instances described in this Privacy Policy, it is necessary for us to process your personal data in order to carry out the services. In such instances, the legal basis for processing under European privacy law is found in Article 6 (1) (b) GDPR. This applies to the processing of your contact information, other personal information, picture, location data, personal identity information, payment information and communication data. 

In some instances, personal data is collected and processed on the basis of your consent. By accepting this Privacy Policy, you consent to processing of personal data as described herein. You may choose to withdraw your consent at any time, which may affect your experience of our services.

Device data, IP address and metadata are processed based on Live’s legitimate interest in improving your experience when visiting the Site or using the Application, pursuant to Article 6 (1) (f) GDPR. 

Under certain circumstances, Live may be obliged by law to process your personal data for specified purposes. Such processing is necessary for compliance with a legal obligation to which Live is subject, pursuant to Article 6 (1) (c) GDPR.  


Live has established internal routines for protection of your privacy, in accordance with privacy laws and regulations applicable to Live, including the GDPR. We commit to ensuring that our data processors, sub-contractors and employees comply with this Privacy Policy and our obligations under the applicable data privacy laws and regulations. Personal data is only accessible to employees of Live to the extent it is necessary to provide you with our services. Those employees are bound by a duty of confidentiality with respect to your personal data.  

All personal data processed by Live are encrypted, and Live has implemented security mechanisms in order to prevent data from being disclosed to unauthorised users. 


Cookies are small text-files placed on your device when you use our Site and Application. Cookies are primarily used to recognise your preferences and keep track of your user session on the Site. Live also uses cookies to improve the performance of our Site and services. 

If you do not wish cookies to be downloaded to your device when you visit the Site, you must change your web browser’s or device’s settings accordingly. Please note that disabling or restricting the use of cookies may render you unable to use the Site or Application, or result in the Site or Application not working properly.


7.1   Right to access of information

You have the right to obtain a confirmation as to whether we are processing your personal data, for what purposes, what categories of personal data we are processing and with whom your personal data is shared, as well as the right to access your personal data that is being processed by Live. You have the right to request a copy of your personal data, which we are obligated to provide to you in a commonly used electronic form. 

7.2   Right to rectification, erasure and objection

You have the right to require that incorrect, incomplete or inaccurate personal data is rectified or erased. The right to erasure also applies if the personal data is no longer necessary to achieve the purposes as defined in this policy, or if your personal data have been unlawfully processed by Live. 

You have the right to object at any time to the processing of personal data that is being processed on the basis of pursuing a legitimate interest of Live or a third party, unless Live or a third party has compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

If personal data are processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing purposes.  

7.3   Right to data portability

With respect to Live’s processing of your personal data based on your consent or processing which is necessary to provide you the services, you have the right to data portability. The right to data portability means you may obtain the personal data you provide to us in a structured, commonly used and machine-readable format. You may also transmit that data to another entity without hindrance from Live. If technically feasible, Live will also transmit that data directly to another entity on your request. 

7.4   Right to lodge a complaint

You have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction, if you are of the opinion that Live is processing your personal data in violation of this privacy policy or applicable law.


If and to the extent you have consented to such use, Live may use your personal data for marketing purposes in accordance with applicable laws and regulations. This means that Live may use your personal data for the purposes of providing ads, newsletters and other marketing material regarding our services. We may contact you through the channels that you have agreed to, including by e-mail and phone. 

If you no longer want us to send you market surveys or otherwise use your personal data for marketing purposes, you can opt out at any time by using the opt-out mechanisms provided on the Site or in the Application, or by telling us in any other way that you would like to opt out. Please note that opting out does not affect the lawfulness of Live’s processing based on your consent before its withdrawal. 


Live may use anonymous profiling in our marketing activities. Such profiling may result in anonymous profiles based on information regarding your booking history and the searches you have made on the Site or Application. This is done to improve our service offerings by adjusting them to better suit your preferences and to generally improve our understanding of our users’ preferences. We do not make any decisions relevant to your rights or obligations based on such anonymous profiling. 


Your personal data will be stored by Live in the Netherlands, and may be processed in accordance with this Privacy Policy by our personnel in Norway. We will not transfer your personal data to companies or entities operating outside the EU/EEA unless all necessary safeguards are carried out in accordance with applicable privacy laws.

Live will not store your personal data longer than necessary for pursuing the purposes for which the data has been collected, unless we are required by law to store personal data for a longer period of time.  


From time to time, Live needs to share some of your personal data with our business partners or subcontractors who might process data on our behalf, such as payment services providers, travel agencies, travel guide organizations and partner hotels. 

Live is responsible for entering into written data processor agreements with anyone who processes your personal data on our behalf, and for ensuring that all processing of your personal data is carried out in compliance with applicable laws and regulations. 

Live will not transfer your personal data to other third parties without your prior consent, unless a situation occurs in which we are entitled by law to transfer personal data, or we are required by law to transfer your personal data to law enforcement or other public authorities.  


The Site and Application offer social plugins through Facebook and Instagram (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304. USA). Plugins normally show Facebook’s trademark. 

Live also employs plugins from Google+ (Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), Twitter (Twitter, Inc, 1355 Market St., Suite 900, San Francisco, CA 94103).

Further, you may choose to link your LIVE account with social media accounts such as Facebook or Instagram, if LIVE makes such options available through the Site or Application. 

Social plugins and links to third party web sites and services may cause your personal data to be collected by the relevant third parties. We are not responsible for such third parties’ use of your personal data, and such processing will be subject to the relevant third parties’ own privacy policies. We encourage that you only use social plugins and third party integrations after familiarising yourself with the applicable privacy policies. 


If you believe we are processing your personal data in breach of relevant laws and regulations, you may lodge a complaint with the relevant supervisory authority. 

Phone: 22 39 69 00

Information Commissioner’s Office
Phone: 0303 123 1113 

Phone: 33 19 32 00 

Phone: 08-657 61 00


Live may from time to time make changes and amendments to this privacy policy. All changes and amendments are effective from the time they are published. If you have registered an account with us, we will notify you of any changes or amendments through the e-mail address provided in your account.