The highest standard for tour guides


By: Juliane P. Husvik

Providing our users with the utmost professional service and unparalleled knowledge, Live rely on nothing but the upper echelon of private guided tours. That is why we only enlist certified Blue Badge Tourist Guides for all our UK tours – guarantying the most entertaining and informative way possible to experience your travel destination in Britain.

The British Guild of Tourist Guides is the national professional association for Blue Badge Tourist Guides working throughout the British Isles. Blue Badge Tourist Guides are all dedicated professionals successfully examined by the National Institute of Tourist Guiding.

What first started as seven guides in 1950 – trained by the British Travel and Holidays Association to show visitors a capital recovering from the ravages of war – have now grown to over 1800 certified guides providing a vast variety of tours in more than 30 different languages.

Symbol of excellence

The Blue Badge can only be obtained following extensive training and rigorous examination and is recognised internationally as the highest bar of qualification of excellence in site and heritage interpretation. Not just focusing on great knowledge within specialised fields, but also on providing guests with a friendly and highly charismatic guide. The trainee's study for up to two years at a university level, taking a comprehensive series of written and practical exams which qualify them to become Blue Badge Tourist Guides.

Whether you’re booking a private tour as an individual or a group, business or pleasure, a Blue Badge Tourist Guide makes sure the experience will be a memory for life.

« Having achieved the right to call yourself a Blue Badge Guide, you have proved to be both a great host, an inspiring person and a unique communicator of knowledge. It’s like being given a set of secret keys. A highly regarded and sought after honour, granted to only the very best. At all times you will be expected to provide on an extremely high level, and you have to deliver, always. » – Mark King (Former Chairman of The British Guild of Tourist Guides)

As experts within a multitude of specialised fields, Blue Badge Tourist Guides will provide you with a broad selection – from famous historical sites and buildings, museums and galleries, to walking and themed tours, as well as the music, fashion and architecture of contemporary Britain.

Experiencing a city, site or tour through the eyes and knowledge of a certified Blue Badge Tourist Guide, will help you discover things you would not have been able to find on your own.


In addition to being the symbol of excellence in tourist guiding, The Blue Badge also serves as proof of exclusivity. At many of Great Britain’s most popular attractions, Blue Badge Guides are the only external guides permitted to conduct tours – including historical staples like Westminster Abbey, St Paul’s Cathedral and the Tower of London.

Unlike a guidebook or audio tours, a Blue Badge Guide brings the site to life through a tailor-made and exciting experience, acting more like a natural part of your travel party than a hired outsider. Catering to your personal curiosity, and without the restricted constraints of a fixed manuscript, the guide will be able to answer any question with accurate information and elaborate.

For those with only a limited amount of time, a highlight tour will ensure you do not miss anything important, as well as putting your visit in context. If you want an in-depth tour of a particular aspect, specially themed tours will let you see more of the things that interest you the most.

All Blue Badge Tourist Guides are covered under public liability insurance. This requirement means your guide is fully accountable during your time together, and that you will be in safe hands throughout the tour experience.

Share this article:

Download the Live app to book a private guided experience with a certified guide.